Multimedia Articles

Business » Advertising » Multimedia | By Robert Schumacher @ Monday, 17th November 2008

Vague does not work in plumbing ads or any other advertising. Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action. Joe [more...]

Business » Advertising » Multimedia | By Robert Schumacher @ Thursday, 30th October 2008

People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise. The reality most often missed in advertising is the fact that people buy benefits [more...]

Business » Advertising » Multimedia | By Rodney Marvel @ Friday, 24th October 2008

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR\'s in American households is causing some consternation [more...]

Business » Advertising » Multimedia | By Craig Bradburn @ Thursday, 2nd October 2008

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me [more...]

Business » Advertising » Multimedia | By Sarah Staar @ Thursday, 14th August 2008

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models. The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video [more...]

Business » Advertising » Multimedia | By Sarah Staar @ Wednesday, 13th August 2008

There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel. Is there a solution to these issues ? Well, if there isn\'t one [more...]

Business » Advertising » Multimedia | By Barry Wayne @ Wednesday, 25th June 2008

One of the most difficult marketing realities to get your head around is this: People will usually buy what they WANT before they buy what they NEED. This is particularly true online where temptation and opportunity lurk around every page corner. A woman may need to get from her house, to work, and back. But, she wants a Hummer H2. Fulfilling the need to get to [more...]

Business » Advertising » Multimedia | By gregory burrus @ Wednesday, 18th June 2008

Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what\'s popular and what\'s not. Today one of the most powerful strategies for attracting traffic is video marketing. However when it comes to making video you have [more...]

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 7th June 2008

Internet video marketing capitalizes on this, giving clients the possibility of deeply impacting consumers. Thanks in part to the popularity of such sites as YouTube, as well as mobile phones and media players, interactive information is now only seconds away and almost always within arm?s reach. Internet Video is set to be the dominant medium for the 21st century. Soon [more...]

Business » Advertising » Multimedia | By Gav Shannon @ Saturday, 7th June 2008

Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic. Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with the right talent and a [more...]

Business » Advertising » Multimedia | By Todd Ash @ Monday, 26th May 2008

Online video marketing and promotion is positively one of the most effective routes independent publishers can take up nowadays if they want to significantly increase their Web traffic, visibility and exposure. But what are the key ingredients to make video marketing effective? According to a BurstMedia survey, 7 out of 10 adult internet users viewed online video content and more [more...]

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 26th April 2008

Video marketing is one of the most useful forms of viral and online marketing. The majority of video viewers subject to video marketing almost always elicited a response from the advertisement. With mobile search on the rise and phones like the iphone making huge headway in the mobile search market, video marketing is at a rise and will soon be [more...]

Business » Advertising » Multimedia | By Todd Ash @ Thursday, 10th April 2008

YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. YouTube came into existence in the year 2005. Now, it has become the hottest website over the internet. YouTube has created a web video social explosion. At some point, you may have considered creating [more...]

Business » Advertising » Multimedia | By Adam Benson @ Thursday, 3rd April 2008

Sound Effects are present in almost every media that you see and hear on a daily basis. From television, movies, and shorts to web sites, and digital music sound effects help tie the pieces together for your brain to understand. Their importance can easily be measured by their absence, when our minds quickly pick out the inconsistency. Our brains [more...]

Business » Advertising » Multimedia | By Jon Beal @ Wednesday, 26th March 2008

For some reason, there are a few unusual businesses that feel that the Internet has passed them by. They struggle to see the return on investment of having a website and, not surprisingly, have legitimate reservations for needing one. Here are the common problems surrounding this issue, the reason why business think this is a problem and how it can [more...]

Business » Advertising » Multimedia | By Molly Winters-Hughes @ Friday, 21st March 2008

At a time when many consumers turn to the Internet to find products and services, it\'s vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can\'t find you. Through the Internet, you can attract future clients in your area, and communicate with your current clients. Here is an overview of five [more...]

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 8th March 2008

Videos have become a necessity on all of the larger websites / search engines now days, like Myspace, Google, Yahoo, etc. Video marketing will massively help with your websites Ranking up to the prized \"Page 1\" on Google, Yahoo and all other search engines, as wellas gain huge amounts of traffic. Video communication is an excellent way for internet marketers [more...]

Business » Advertising » Multimedia | By Todd Ash @ Friday, 1st February 2008

There are many ways that you can find an MLM forum that is going to work well for you. First of all, you want to focus on all of the parts of the MLM forum that you need to focus on. You want to be sure that you have found an MLM forum that can actually answer your questions and [more...]

Business » Advertising » Multimedia | By Rick London @ Wednesday, 9th January 2008

Recently, I received an offer for Pay Per Play advertising. If you haven\'t heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing to do and nothing to click. To me, this concept [more...]

Business » Advertising » Multimedia | By Hugh Roberts @ Thursday, 6th December 2007

Our current survey brought forward some results that, though not altogether surprising, were very concerning on PowerPoint presentations. As you would expect 85% of respondents organisations used PowerPoint and 33% of these users use it every day. That just goes to show how embedded into the commerce world PowerPoint is. In the 95% of respondents who use PowerPoint 83% used [more...]